Advanced blogging ( HTML): Pharrell Williams Teams Up With Adidas

The demise of Google Reader caused a bit of a hoo-ha last year, with many news addicts left to search out another RSS reader to house their numerous feeds. 

This task mainly focuses on how to improve the layout of more complex blog posts by using HTML markup. I went with The Old Reader for RSS feeds Subscription. 

The latest collaboration between adidas Originals and Pharrell Williams is very exiting to me. They are planning to create an eco-friendly apparel and sneaker line. Here is the screenshot from my The Old Reader account:

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The Grammy Award winning artist, producer, singer and etc has just now added yet another accolade to his ever increasing list of HOW DOES HE DO IT!?

To me, Williams is no stranger to fashion, but he has always dabbled in the industry in his own way – an attitude that tallies with his work in music, really. While images of the Adidas collection are yet to be revealed, I’d bet they’re a bit more grownup. In his statement, Williams referenced Adidas classics such as Stan Smiths and the three-stripe tracksuit.

Adidas is giving me a great opportunity to develop products which I love and will also be using Bionic Yarn and is more of a partnership than a collaboration as we look to work together for the next few years,” he said.

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Adidas is clearly making a play to become the top dog in the sportswear-meets-streetwear market – wrestling the crown from its arch rival Nike, which is still the bestselling sportswear brand.

With so much focus on Pharrell’s latest endeavors and fashion statements ( the infamous Grammys hat anyone?), we almost forgot that he’s got his own line of clothes, Billionaire Boys Club, and just dropped an album, “GIRL.” But if you ask him, he’s got everything under control.

This year has already been a busy one for Williams, and I am excited to see what else he becomes involved with later on. Williams is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. I personally think he is the perfect fit for the multifaceted company that is Adidas.

Congratulations to him on the new deal with Adidas Originals. I’m sure feeling happy is an understatement!